Freelance Writers, Editors & Content Marketers
Don’t have the time or the team? We’re expert communicators who capture your voice, cut through the noise and connect with your audience.
Content Strategy
We take your content from haphazard to high performing with savvy planning.
Writing & Copywriting
We create professional and punchy content that hits your business goals.
Editing & Proofreading
We help polish your content so you can publish with confidence.
We’re Danielle and Kathy, freelance writers, editors and content marketers for the better part of a decade.
We’ve helped hundreds of businesses build their brands, reach their audiences and sell products and services through standout content.
Our clients say we’re easy to work with and quick to understand their business, bringing a fresh perspective and outstanding results to every project.
ATTRACT
Capture attention and communicate authority
ENGAGE
Deliver value and build trust
ACQUIRE
Create desire and drive action
RETAIN
Nurture relationships and inspire loyalty
Our Clients
We’ve worked with startups, multinational companies, not-for-profits and agencies.
We’ve created content on topics including business and marketing, community and lifestyle, weddings and events, fashion, jewellery, hair and beauty, interior design, education, technology and travel.
In short, we can apply our writing, editing and marketing expertise to just about any B2B or B2C business.
What can we do for you?
Send us the details on how we can help you create standout content to team{at}playbookcreative.com and let’s kick off a conversation!
Latest Posts
12 Questions to Ask When Choosing a Website Theme
While paying a website designer for a completely custom site may seem like the only simple option, there are some fantastic pre-made themes out there that are worth a look. Trawling through thousands of potential themes for your website is tedious enough, but throw in the fact that your choice can affect potential business, and that’s a whole …
How to Get Your First 10,000 Instagram Followers
We all know social media is important for business, but it can be a challenge to know what to do to get the best results! Here are the ten simple steps we followed to get our first 10,000 followers on Instagram. 1. Set the tone Is your brand bright and bubbly, thoughtful, funny or quirky? …
5 Business Mantras from Motivational Quotes
Have you ever read a saying that immediately inspired you to get back out there and kick some business goals? We all need to be reminded sometimes of why we’re doing what we’re doing! Here are five quotes we love that offer fantastic advice for keeping your business plans on track. Be focused You can do anything, but not everything. – David …
7 Marketing Missteps to Avoid in a Year of Crisis (Smart Company)
For many business owners, this has been the most challenging year they’ve ever faced. In a time when livelihoods are threatened, values are questioned and emotions are heightened, it’s easy to say the wrong thing. Some businesses have been finding themselves at odds with their customers despite the best intentions. While it can feel insensitive …
7 Marketing Missteps to Avoid in a Year of Crisis (Smart Company) Read More
10 Easy Ways to Fight Inbox Overwhelm
Do you sometimes wonder how you’ll ever get through all of the communications that need sending? While Inbox Zero may not necessarily be a realistic goal for busy business owners, Inbox Organised certainly is! Here’s how to declutter your inbox, keep on top of emails and come out the other side feeling in control. 1. Separate business and personal …