Is your content working as hard as you are to win new business?
We’ll help you maximise your marketing efforts with high value content that cuts through the clutter and converts your ideal clients.
Strategic Content Marketing Consulting
Let’s take your content from hit and miss to high performing.
Content Writing & Copywriting
Let’s create punchy content that lands with your customers.
Professional Editing & Proofreading
Let’s review and refine your content for best results.
AI-Driven Buyer Enablement Content: How to Turn B2B Sales Interactions into Deal-Closing Assets
Imagine closing higher-value deals with personalised content at every step of the buyer’s journey. With generative AI in the workflow, this is no longer a resource-intensive undertaking reserved for large teams. Sales cycles are lengthening, with nearly 90% of B2B buyers reporting a more drawn-out purchase process last year (2023 Global B2B Buyers’ Journey Survey, […]
Human Value as AI Transforms Work: Why Skill Building Must Be the Top Priority
Rapid adoption and advancement of generative AI has led to a disconnect in how employers and employees view the benefits and risks of this transformative technology. To future-proof their workforce, business leaders must build the confidence, competence and resilience of their teams in preparation for perpetual change. Investing in developing both technical and uniquely human […]
AI Overviews in Google Search: Impact on Website Traffic, Customer Behaviour and Content Marketing
A March 2024 report by Authoritas revealed Google’s AI Overviews (formerly Search Generative Experience, or SGE) appear in over 90% of searches. While Google is reluctant to share an exact percentage, they told Search Engine Land they’ve served billions of queries using generative AI during testing over the past year. And Head of Google Search, […]
What Do Businesses Get Wrong About Thought Leadership as a Marketing Strategy?
Corporate buzzword or business asset? Ego boost or sales driver? There are plenty of misconceptions about thought leadership, from the effort it requires to the value it offers. Turns out you don’t have to be an industry heavyweight, master wordsmith or Nobel Prize winning thinker to make an impact with thought leadership content. When done […]
The Expert Advantage: What Business Leaders Need To Do To Stand Out From AI-Generated Content
Generative AI is taking over. No, not in a Skynet kind of way (yet). But it is being broadly embedded within business functions, and its uptake will only increase as confidence grows and tools become more sophisticated. Since OpenAI debuted ChatGPT’s human-like conversation in late 2022 and sparked widespread interest in AI capabilities, McKinsey Global […]
We’re Danielle and Kathy, content marketers, writers and editors for the better part of a decade.
We’ve helped hundreds of businesses build their brands, reach their ideal audiences and sell products and services through standout content.
Our clients say we’re easy to work with and quick to understand their business, bringing a fresh perspective and outstanding results to every project.
ATTRACT
Capture attention and communicate authority
ENGAGE
Deliver value and build trust
ACQUIRE
Create desire and drive action
RETAIN
Nurture relationships and inspire loyalty
Our Clients
We’ve worked with startups, multinational companies, not-for-profits and agencies.
We’ve developed strategies and content for community and lifestyle brands, weddings and events, fashion, jewellery, hair and beauty, interior design, education and travel.
Let’s chat about how we can contribute our marketing, writing and editing expertise to your business.
What can we do for you?
Send us the details on how we can help you create standout content to team{at}playbookcreative.com and let’s kick off a conversation!