About Us

People are often surprised when they find out we’re mother and daughter. While the family bond helps, it’s our shared entrepreneurial spirit and passion for helping business owners achieve their goals that really make us a great team.

We first worked together at a not-for-profit tennis centre and founded our online media brand The Wedding Playbook soon after, publishing the first national digital wedding magazine in Australia before expanding to an international audience. Over four million people engage with the publication on social media every month and it has since evolved to become a sophisticated content marketing platform.

With online tastes, trends and technologies in a constant state of flux, we’re experienced at adapting digital marketing strategies to suit. This is what we love to do and we’re excited to explore how we can help you grow your business online with engaging content for your website, blog, email and social media.

Kathy

What do you enjoy most about your work?

The variety. Every business is a fascinating new story to research and create content for. It’s inspiring to hear why you’re passionate about what you do and there’s a thrill in uncovering your unique point of difference.

Are you an early bird or night owl?

Early bird, except when I’m streaming an addictive TV series or hooked on a good book.

What do you think is the biggest misconception about digital marketing?

That it’s only about social media. Creating and leveraging your own platforms is just as important. Strong content marketing and email marketing strategies can do a lot of the work for you in building relationships with potential customers.

What’s your top productivity hack?

Tackling the task you least want to do first, followed closely by bulking jobs like social media scheduling. Staying focused always makes me feel like I’m kicking goals.

What’s been your greatest learning as a business owner?

That change is constant in business and to be successful, you have to embrace it.

Danielle

What do you enjoy most about your work?

I love combining strategic thinking and creativity to help businesses showcase what they do. It’s always rewarding to find the perfect angle for content that links business goals and audience needs.

Are you an early bird or a night owl?

Night owl. Why chase the sunrise when sunsets are just as beautiful and more convenient?

What do you think is the biggest misconception about digital marketing?

That having a presence is enough. If you’re not creating a tailored strategy for each platform and committed to a consistent content schedule, you’re probably not going to see the best results.

What’s your top productivity hack?

Prepping tomorrow’s task list today for a good start the next morning. I also think a project management tool is essential whatever the size of your business as it offers an excellent overview of everything you’re currently working on.

What’s been your greatest learning as a business owner?

That you can do anything, but not everything. There are so many incredible opportunities you can pursue but without focus in your business, projects don’t necessarily achieve their greatest potential.

"Working with Kathy and Danielle was a phenomenal experience."

Ready to get things started?

Send us the details on how we can help with your digital marketing to team@playbookcreative.com and let’s kick off a conversation!