What do you enjoy most about your work?
The variety. Every business is a fascinating new story to research and create content for. It’s inspiring to hear why you’re passionate about what you do and there’s a thrill in uncovering your unique point of difference.
Are you an early bird or night owl?
Early bird, except when I’m streaming an addictive TV series or hooked on a good book.
What do you think is the biggest misconception about digital marketing?
That it’s only about social media. Creating and leveraging your own platforms is just as important. Strong content marketing and email marketing strategies can do a lot of the work for you in building relationships with potential customers.
What’s your top productivity hack?
Tackling the task you least want to do first, followed closely by bulking jobs like social media scheduling. Staying focused always makes me feel like I’m kicking goals.
What’s been your greatest learning as a business owner?
That change is constant in business and to be successful, you have to embrace it.