Kathy Van Geest
What do you enjoy most about your work?
I’m always excited to learn about the businesses I work with and uncover the stories that will catch people’s attention.
What do you think is the biggest misconception about content marketing?
That it’s only about SEO. Keyword targeting is important, but you’ll create the most engaging content by writing for your audience first.
What’s been your greatest learning as a business owner?
That change is constant in business and to be successful, you have to embrace it.
Are you an early bird or night owl?
Early bird, except when I’m hooked on a good book.