Who We Are

With a background in business management and marketing, we understand your task list is long and time is short!

In addition to our freelance work, we’re the founders of The Wedding Playbook, an international online media brand that exemplifies our writing and editing expertise.

We make it our mission to produce the best content out there for our clients. The type that strikes the perfect balance between delivering business value and addressing audience needs.

We also like to keep things simple, even if they’re complex. This underpins how we create and communicate.

Read on to get to know us a little better.

Kathy Van Geest

What do you enjoy most about your work?

I’m always excited to learn about the businesses I work with and uncover the stories that will catch people’s attention.

What do you think is the biggest misconception about content marketing?

That it’s only about SEO. Keyword targeting is important, but you’ll create the most engaging content by writing for your audience first.

What’s been your greatest learning as a business owner?

That change is constant in business and to be successful, you have to embrace it.

Are you an early bird or night owl?

Early bird, except when I’m hooked on a good book.

Danielle Keightley

What do you enjoy most about your work?

I love combining strategy and creativity to help my clients showcase what they do. It’s the best feeling when you find the perfect angle for a piece of content.

What do you think is the biggest misconception about content marketing?

That content needs to be about your business to sell your business. Providing value is the best way to promote!

What’s been your greatest learning as a business owner?

That you can do anything, but not everything. Focus is what really helps your business flourish.

Are you an early bird or a night owl?

Night owl. Why chase the sunrise when sunsets are just as beautiful?

"Working with Kathy and Danielle was a phenomenal experience."

Like our style?

Send us the details on how we can help you create standout content to team{at}playbookcreative.com and let’s kick off a conversation!