Danielle Keightley

I’m a content marketing specialist combining strategy and creativity to help businesses attract attention, build credibility and earn trust through expert-driven content that facilitates purchase decisions.

AI-powered Google Search: SGE’s Impact on Website Traffic, Customer Behaviour and Content Marketing

A recent report by Authoritas has revealed Google’s AI-powered Search Generative Experience (SGE) now appears in over 90% of searches. This integration represents a significant shift in how users interact with search results and poses new challenges for businesses looking to connect with customers through informational content.  With a potential reduction in organic website traffic […]

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What do businesses get wrong about thought leadership as a marketing strategy?

Corporate buzzword or business asset? Ego boost or sales driver? There are plenty of misconceptions about thought leadership, from the effort it requires to the value it offers. Turns out you don’t have to be an industry heavyweight, master wordsmith or Nobel Prize winning thinker to make an impact with thought leadership content.  When done

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The Expert Advantage: What business leaders need to do to stand out from AI-generated content

Generative AI is taking over. No, not in a Skynet kind of way (yet). But it is being broadly embedded within business functions, and its uptake will only increase as confidence grows and tools become more sophisticated.  Since OpenAI debuted ChatGPT’s human-like conversation in late 2022 and sparked widespread interest in AI capabilities, McKinsey Global

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