Artificial Intelligence

AI-powered Google Search: SGE’s Impact on Website Traffic, Customer Behaviour and Content Marketing

A recent report by Authoritas has revealed Google’s AI-powered Search Generative Experience (SGE) now appears in over 90% of searches. This integration represents a significant shift in how users interact with search results and poses new challenges for businesses looking to connect with customers through informational content.  With a potential reduction in organic website traffic […]

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The Expert Advantage: What business leaders need to do to stand out from AI-generated content

Generative AI is taking over. No, not in a Skynet kind of way (yet). But it is being broadly embedded within business functions, and its uptake will only increase as confidence grows and tools become more sophisticated.  Since OpenAI debuted ChatGPT’s human-like conversation in late 2022 and sparked widespread interest in AI capabilities, McKinsey Global

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