AI-Driven Buyer Enablement Content: How to Turn B2B Sales Interactions into Deal-Closing Assets

Imagine closing higher-value deals with personalised content at every step of the buyer’s journey. With generative AI in the workflow, this is no longer a resource-intensive undertaking reserved for large teams. Sales cycles are lengthening, with nearly 90% of B2B buyers reporting a more drawn-out purchase process last year (2023 Global B2B Buyers’ Journey Survey, […]

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