Content Marketing

AI Overviews in Google Search: Impact on Website Traffic, Customer Behaviour and Content Marketing

A March 2024 report by Authoritas revealed Google’s AI Overviews (formerly Search Generative Experience, or SGE) appear in over 90% of searches. While Google is reluctant to share an exact percentage, they told Search Engine Land they’ve served billions of queries using generative AI during testing over the past year. And Head of Google Search, […]

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The Expert Advantage: What Business Leaders Need To Do To Stand Out From AI-Generated Content

Generative AI is taking over. No, not in a Skynet kind of way (yet). But it is being broadly embedded within business functions, and its uptake will only increase as confidence grows and tools become more sophisticated.  Since OpenAI debuted ChatGPT’s human-like conversation in late 2022 and sparked widespread interest in AI capabilities, McKinsey Global

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