The Client
Affinage Professional is one of the largest independently owned salon professional hair care manufacturers in Australia servicing NZ, Asia Pacific and the Indian Subcontinent.
The Projects
Press Release Writing
A press release was produced to highlight the features of a new collection in tandem with the brand’s social responsibility, achieving coverage in Instyle, Hair Biz and Images Magazine.
Blog Post Strategy, Writing & Editing
We developed and delivered an SEO friendly blog content plan for Affinage Professional using marketing insights to attract potential customers and provide value to existing users.
Driving product demand
Repurposing educational resources
Interviewing technical experts
Curating trending inspiration
What can we do for you?
Send us the details on how we can help you create standout content to team{at}playbookcreative.com and let’s kick off a conversation!