The Client
Used in over 100 countries, Joy is a technology company whose digital wedding planning tools help couples organize everything for their big day.
The Projects
Blog Post Strategy & Editing
Joy engaged us to help them reach new users and build authority. We conducted SEO research and developed a blog post framework for their writing team to populate. We then edited and enhanced the article for best resonance with their target market, communicating technical content in a conversational tone.
Blog Post Writing
After the success of the first article, Joy commissioned us to write a second. We created a 1,500 word ultimate guide optimised for SEO and peppered with integrated product mentions for brand awareness.
The Feedback
“The post looks fabulous! Thank you so much Kathy and Danielle. It has been a pleasure working with you and we look forward to working with you in the future!” – Joy
What can we do for you?
Send us the details on how we can help you create standout content to team{at}playbookcreative.com and let’s kick off a conversation!