The Client
As the world’s first exclusive lab grown diamond retailer, MiaDonna is an eco-friendly jewelry company with a mission to rebuild diamond mining communities through their charity foundation.
The Project
Blog Post Strategy & Writing
MiaDonna engaged us to promote their diamonds as an ethical choice for couples. Our research indicated those searching for sustainable wedding ideas were likely to share the company’s values and have an interest in their products, so we produced a blog post linking the brand to the topic.
Blog Post Strategy & Editing
Thrilled with the outcome of the first blog post, the team wished to explore ways we could help promote their sister brand, Great Heights. We recommended they write a guest post on the topic of engagement ring shopping and then edited their content to ensure it best captured and sustained attention.
The Feedback
“Working with Kathy and Danielle has been a wonderful experience. Throughout the process, the team has been attentive to our wishes, quick and extremely pleasant to work with. I’m excited to see the growth for my company’s online presence.” – MiaDonna
What can we do for you?
Send us the details on how we can help you create standout content to team{at}playbookcreative.com and let’s kick off a conversation!