The Client
Australian artist and interior decorator Sharron Tancred is the creative force behind Tailored Artworks, delivering art commissions and art inspired renovations for residential and commercial spaces.
Her second business, The Mural Shop, is an ecommerce platform supplying Australian made design finishes featuring a curated collection of artworks for builds and renovations.
The Projects
Press Release Writing
We crafted a press release to help bring awareness to Sharron Tancred’s work designing dementia murals for aged care facilities and its positive impact for residents. This story was covered by ABC News, Ageing Agenda and Aged Care Insite.
Blog Post Writing & Editing
We highlighted Sharron’s industry expertise and introduced The Mural Shop products in a blog post inspiring home builders and renovators to think differently about how they use art.
We helped Sharron build her artist profile and draw attention to Tailored Artworks and The Mural Shop through an interview delivered in the editorial style of homewares and design blog, Hunting for George.
Website Copywriting & Editing
We optimised The Mural Shop website content to best articulate key sales messages and enhance the user experience.
Communications Editing
We reviewed professional communications including emails and newsletters to support marketing campaigns.
Training Course Framework
We conducted a workshop to identify the core content for a dementia mural training program and designed a comprehensive framework for course development.
The Feedback
“Growth stage for Tailored Artworks. My life is changing since the ABC News article came out on my work for dementia. Every day now, something big. Jobs are rolling in.” – Sharron Tancred
What can we do for you?
Send us the details on how we can help you create standout content to team{at}playbookcreative.com and let’s kick off a conversation!