For many business owners, this has been the most challenging year they’ve ever faced.
In a time when livelihoods are threatened, values are questioned and emotions are heightened, it’s easy to say the wrong thing. Some businesses have been finding themselves at odds with their customers despite the best intentions.
While it can feel insensitive trying to sell anything during a crisis, bills still need to be paid. So how do you market your business without seeming tone deaf or self-serving?
Here’s a look at the marketing missteps that have been tripping up businesses this year and what you can do to avoid them.
Read this story by Playbook Creative co-founder Danielle Keightley on Smart Company.