Here’s a look at some of the businesses we’ve worked with, content we’ve produced and feedback we’ve received.
Tailored Artworks & The Mural Shop
We crafted a press release to help bring awareness to Sharron Tancred’s work designing dementia murals for aged care facilities and its positive impact for residents. This story was covered by ABC News, Ageing Agenda and Aged Care Insite.
We also optimised The Mural Shop website content, highlighted Sharron’s industry expertise in blog posts, reviewed professional communications to support marketing campaigns and designed a training course framework.
Affinage Professional
We developed and delivered an SEO friendly blog content plan for Affinage Professional using marketing insights to attract potential customers and provide value to existing users.
A press release was also produced to highlight the features of a new collection in tandem with the brand’s social responsibility, achieving coverage in Instyle, Hair Biz and Images Magazine.
eWed Insurance
Our client wanted to raise awareness about how couples can protect their wedding investment. We planned and delivered a 1,500 word blog post to make the connection between wedding day disasters and the brand’s cancellation and liability insurance.
Joy Wedding App
Joy engaged us to help them reach new users and build authority. We conducted SEO research and developed a blog post framework for their writing team to populate. We then edited and enhanced the article for best resonance with their target market, communicating technical content in a conversational tone.
After the success of the first article, Joy commissioned us to write a second. We created a 1,500 word ultimate guide optimised for SEO and peppered with integrated product mentions for brand awareness.
Lilly Bridal
Lilly Bridal requested our help in removing barriers to purchase through blog content. We created an article that busted common wedding dress shopping myths to draw an audience that may not have considered buying online.
MiaDonna
MiaDonna engaged us to promote their diamonds as an ethical choice for couples. Our research indicated those searching for sustainable wedding ideas were likely to share the company’s values and have an interest in their products, so we produced a blog post linking the brand to the topic.
Thrilled with the outcome of the first blog post, the team wished to explore ways we could help promote their sister brand, Great Heights. We recommended they write a guest post on the topic of engagement ring shopping and then edited their content to ensure it best captured and sustained attention.
Traveler’s Joy
Traveler’s Joy wanted our help to establish a link between a blog post on New Zealand honeymoons and a destination guide on their website. We refined their draft by conducting additional research, contributing first-hand travel knowledge, improving article structure and sourcing striking imagery.
Jurlique
We worked with Jurlique’s digital marketing agency to target brides beginning their wedding skin care regimen so their products would be top of mind. We edited their blog post draft and contributed additional content sharing holistic advice on wellness, skincare and nutrition.
Laguna Pearl
Laguna Pearl sought our expertise to help re-energise consumer interest in pearls. We created a content framework based on SEO and audience research for their blog post. On receipt of their draft, we contributed additional information and impactful images to create a comprehensive style report featuring trending celebrity and fashion references to drive reader engagement.
Mapiful
Mapiful contracted us to write a sponsored post that would capture the essence of their brand and incentivise readers to use a discount code. To ensure the content would have broad audience appeal, we created a story focused on celebrating relationship milestones.
What can we do for you?
Send us the details on how we can help you create standout content to team{at}playbookcreative.com and let’s kick off a conversation!