The Expert Advantage: What Business Leaders Need to Do to Stand Out from AI-Generated Content

Generative AI is taking over. No, not in a Skynet kind of way (yet). But it is being broadly embedded within business functions, and its uptake will only increase as confidence grows and tools become more sophisticated.  Since OpenAI debuted ChatGPT’s human-like conversation in late 2022 and sparked widespread interest in AI capabilities, McKinsey Global […]

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7 Marketing Missteps to Avoid in a Year of Crisis (Published on SmartCompany)

For many business owners, this has been the most challenging year they’ve ever faced.  In a time when livelihoods are threatened, values are questioned and emotions are heightened, it’s easy to say the wrong thing. Some businesses have been finding themselves at odds with their customers despite the best intentions.  While it can feel insensitive

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