Human Value as AI Transforms Work: Why skill building must be our top priority

Rapid adoption and advancement of generative AI has led to a disconnect in how employers and employees view the benefits and risks of this transformative technology. To future-proof their workforce, business leaders must build the confidence, competence and resilience of their teams in preparation for perpetual change. Investing in developing both technical and uniquely human […]

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AI Overviews in Google Search: Impact on website traffic, customer behaviour and content marketing

A March 2024 report by Authoritas revealed Google’s AI Overviews (formerly Search Generative Experience, or SGE) appear in over 90% of searches. While Google is reluctant to share an exact percentage, they told Search Engine Land they’ve served billions of queries using generative AI during testing over the past year. And Head of Google Search,

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What do businesses get wrong about thought leadership as a marketing strategy?

Corporate buzzword or business asset? Ego boost or sales driver? There are plenty of misconceptions about thought leadership, from the effort it requires to the value it offers. Turns out you don’t have to be an industry heavyweight, master wordsmith or Nobel Prize winning thinker to make an impact with thought leadership content.  When done

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The Expert Advantage: What business leaders need to do to stand out from AI-generated content

Generative AI is taking over. No, not in a Skynet kind of way (yet). But it is being broadly embedded within business functions, and its uptake will only increase as confidence grows and tools become more sophisticated.  Since OpenAI debuted ChatGPT’s human-like conversation in late 2022 and sparked widespread interest in AI capabilities, McKinsey Global

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7 Marketing Missteps to Avoid in a Year of Crisis (Published on SmartCompany)

For many business owners, this has been the most challenging year they’ve ever faced.  In a time when livelihoods are threatened, values are questioned and emotions are heightened, it’s easy to say the wrong thing. Some businesses have been finding themselves at odds with their customers despite the best intentions.  While it can feel insensitive

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